Digital Marketing Course

Digital Marketing Course in Pune

What are the Benefits of doing Digital Marketing Course in 2023 ?

 Here are several compelling reasons why learning Digital Marketing in 2023 is a good idea:

  • As businesses increasingly rely on digital channels to reach their customers, the demand for professionals with digital marketing skills remains high.
  • Digital marketing Diverse your Career opportunities such as social media manager, SEO specialist, content marketer, email marketer, and more.
  • Digital marketing roles often offer the flexibility of remote work.
  • It provides more cost-effective marketing options compared to traditional marketing.
  • It can help you build and promote your personal brand effectively.

Therefore, it is Confirmed that investing in your career by mastering digital marketing in 2023 would be an intelligent decision.

Who can Do Digital Marketing Course?

Digital Marketing Course for Students

Students

  1. Access to digital marketing internships and roles.
  2. Affordable courses compared to traditional education.
  3. Gain insights for promoting future business ventures.
  4. Manage and build a strong online personal brand.
Digital Marketing Course For Job Seekers

Job-Seeker

  1. Stand out from other job applicants with specialized knowledge.
  2. Open doors to a wide range of roles within digital marketing.
  3. Digital marketing expertise can lead to higher-paying job opportunities.
  4. Acquire in-demand skills to stand out in competitive job markets.
Digital Marketing Course for Housewife

Housewives

  1.  Fit studying around household responsibilities and schedules.
  2. Explore remote job options in the digital marketing field.
  3. For housewives, it is pathway to financial independence, a flexible source of income.
Digital Marketing Course For Working Professional

Working Professional

  1. Gain skills that can lead to promotions and new job opportunities.
  2. Monetize your skills by offering freelance digital marketing services.
  3. Understand how to market to a diverse online audience.
  4. Expand your skill set beyond your current role, enhancing your value.
Digital Marketing Course For Business Owner

Business Owner

  1. Learn strategies to expand your business’s online presence and customer base.
  2. Increase brand visibility and recognition in the digital space.
  3. Learn how to reach your ideal customers with precision targeting.
  4. Understand how to measure the return on investment of your marketing efforts.

Key Features

Job Sectors of Digital Marketing

Digital marketing skills are relevant and valuable across a wide range of job sectors and industries. Here are some of the key job sectors where digital marketing expertise is in high demand:

Digital marketing professionals play a central role in crafting and executing campaigns for clients.

Online businesses rely heavily on digital marketing to drive traffic, sales, and customer engagement.

Tech companies use digital marketing to promote software, apps, and other tech products.

Hospitals, clinics, and healthcare providers use digital marketing to reach and educate patients.

Hotels, travel agencies, and tourist destinations market their services to travelers through digital channels.

Financial institutions use digital marketing to reach potential clients and offer online services.

Educational institutions and online learning platforms use digital marketing to attract students.

Digital marketing is crucial for promoting movies, TV shows, music, and other forms of entertainment.

Real estate agencies use digital marketing to showcase properties and attract buyers and renters.

Car manufacturers and dealerships use digital marketing to promote vehicles and services.

Companies that produce consumer products leverage digital marketing for branding and sales.

Fashion brands utilize digital marketing to showcase their collections and connect with customers.

Nonprofits use digital marketing to raise awareness, engage donors, and promote their causes.

Consultants and professionals use digital marketing to showcase expertise and attract clients.

New businesses rely on digital marketing to create a presence and compete in the market.

Restaurants, cafes, and food brands use digital marketing to attract diners and customers.

Gyms, fitness centers, and wellness brands use digital marketing to reach health-conscious audiences.

Even industrial sectors use digital marketing for brand awareness and lead generation.

Companies that target other businesses rely on digital marketing to reach decision-makers.

Telecom companies use digital marketing to promote plans, devices, and services.

Digital Marketing Career Opportunity

Digital marketing offers a wide array of career opportunities across various roles and job positions. Here are some of the prominent career paths within the field of digital marketing:

Digital Marketing Manager

Handle digital marketing strategy, programs, and teams to accomplish corporate objectives.

Social Media Manager

Create, manage, and optimize social media campaigns across platforms to increase brand visibility and engagement.

Content Marketer

To attract and engage consumers, content marketers create useful and relevant content such as blog articles, videos, and infographics.

SEO Specialist

Improve organic visibility and traffic by optimizing websites for search engines.

PPC Specialist

Manage pay-per-click advertising campaigns on platforms like Google Ads and social media for targeted traffic.

Email Marketing Specialist

Develop and implement email marketing programs to nurture leads and retain customers.

Influencer Marketing Manager

Collaborate with influencers to promote products or services to their audiences.

E-commerce Manager

Oversee the digital marketing strategies for online stores, focusing on driving sales and conversions.

Mobile App Marketer

Promote mobile apps through various channels to drive downloads and engagement of mobile App.

Are You Interested In Digital Marketing Course

Digital Marketing Course Syllabus

Syllabus For Digital Marketing Course in Pune.

Module 1: Introduction Of Marketing and Digital Marketing.

  • What is Marketing?
  • Understanding Marketing Process
  • B2B vs B2C Marketing
  • What is Digital Marketing?
  • Why Digital Marketing wins over Traditional Marketing?
  • Understanding Digital Marketing Process
  • What is Branding?
  • Real-world significance of online marketing
  • Increasing awareness
  • Visitors’ engagement
  • attracting relevant traffic
  • Lead generation
  • Converting  leads
  • Evaluation of performance

Module 2: Website Design and Development in WordPress.

  • Introduction to WordPress
  • Install Word Press Theme?
  • Free Themes v/s Paid Themes
  • What are Plugins? Importance of Plugins
  • Page Builder Plugin – Elementor
  • Widgets, Menus, and Settings
  • How to Customise a Website & Build Layouts
  • create Pages and Posts
  • How to Create E-Commerce Website?
  • Blog Websites
  • Personal Websites

Module 3: Intro. to Search Engine Optimization (SEO)

  • How Search Engine works?
  • SEO fundamentals & concepts
  • Understanding the SERP
  • SEO Techniques
  • Different types of SEO
  • What is Google Crawler/Bot?
  • What is Page rank and its importance
  • Different types of keywords and the importance of keywords in SEO
  • How to do Keyword Research and tools to use
  • What is Local SEO? How it works
  • Business listing on GMB (Google My Business)

Module 4: On Page SEO

  • Title Tag
  • Meta Description
  • Anchor Links,
  • Header Tags
  • Image and Video Optimization
  • URL optimization

  • Internal linking

  • 301 Redirection

  • 404 error pages

  • Canonical implementation

  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • Google webmaster tool & website verification

Module 5: Off Page SEO

  • Link building tips & techniques
  • Page rank, Alexa rank, domain authority, backlinks
  • White Hat, Black Hat, and Grey Hat SEO
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classified submission
  • Business listing
  • Blog commenting

Module 6 :Blogging

  • Introduction with Blogging
  • Changes in Blogging
  • Create a blog.
  • Who writes on blogs?
  • Why do you blog?
  • The Benefits of Blogging
  • A Variety of Blogging Platforms
  • Can anyone blog?
  • Ideas for Blog Posts
  • Blog categories
  • Essential Blogging Tools
  • How to Create a Good Blog
  • Excellent Blog Examples
  • How can your blog be promoted?
  • How can a blog become a business?

Module 7: Affiliate Marketing

  • The fundamentals of affiliate marketing
  • How do people use affiliate marketing to make millions of dollars?
  • Techniques for affiliate marketing
  • Getting Started with Affiliate Marketing
  • Networks for advertisers, publishers, and affiliates. 
  • India’s leading affiliate marketing networks
  • How can I join affiliate programs and integrate them with my website?
  • How can I profit from affiliate programs?
  • How can you develop a successful affiliate strategy?
  • Tricks of Affiliate Marketing

Module 8: Social Media Marketing

  • What is Social Media?
  • What is Social Media Marketing?
  • Organic vs Paid Social Media Marketing
  • Social Media Strategy
  • Social Media Channels and their utility
  • Preparing Content for Social Media
  • Facebook Marketing
  • YouTube Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Pinterest Marketing
  • Influencer Marketing
  • Social Media Management
  • Social Media Marketing automation
  • Social Media Marketing Certifications for Jobs

Module 9: Facebook Marketing

  • An overview of Profile, Page, and Groups
  • Facebook Group Types
  • Facebook for Business
  • How can a Facebook business page be optimized?
  • Facebook Insights: What Are They?
  • Facebook Insights analysis
  • How should your business plan its content calendar?
  • Types of Facebook Ads in Facebook Ads Manager
  • Facebook Remarketing
  • Facebook Pixel: What is it? How do you incorporate it?
  • How does Pixel function?
  • How can you monitor your Facebook ad conversions?
  • Facebook Audience Types
  • Best Practices for Facebook Ads
  • Facebook Business Manager
  • Facebook Local Business Ads
  • Facebook Ads Reporting & Analysis

 

Module 10: Instagram Marketing Mastery

  • Introduction to Instagram Marketing
  • Content Creation
  • Growing Your Instagram Presence
  • Instagram Analytics
  • Advanced Instagram Marketing Techniques
  • Instagram Stories and IGTV Strategy
  • Building a Brand on Instagram
  • Instagram Influencer Marketing
  • Instagram Advertising
  • Instagram Analytics and Reporting
  • Instagram for E-commerce
  • Final Project and Wrap-up

Module 11: LinkedIn Marketing

  • Introduction to LinkedIn Marketing
  • Content Marketing on LinkedIn
  • Building a Strong Personal Brand on LinkedIn
  • Growing Your LinkedIn Audience
  • LinkedIn Lead Generation
  • LinkedIn Company Page Optimization
  • LinkedIn Advertising
  • LinkedIn Sponsored Content and Sponsored InMail
  • LinkedIn Analytics and Reporting
  • LinkedIn for B2B Marketing
  • LinkedIn Influencer Marketing
  • Final Project and Wrap-up

Module 12: Youtube Marketing

  • Introduction to YouTube Marketing
  • Creating Compelling Video Content
  • YouTube SEO and Channel Growth
  • Building a Community on YouTube
  • YouTube Monetization and Partner Program
  • YouTube Analytics and Performance Measurement
  • YouTube Advertising
  • YouTube and Influencer Marketing
  • YouTube Live and Community Engagement
  • YouTube for Business and E-commerce
  • YouTube Algorithm and Growth Hacking
  • Final Project and Wrap-up

Module 13: Email Marketing

  • Email marketing: What is it?
  • Email Marketing’s Value
  • Email Marketing Objectives of Popular Email Marketing Software
  • Overview of Mail Chimp
  • Mail Chimp’s costing system
  • Setting up an account
  • email marketing technique 
  • Email Design and Multimedia
  • Making a Subscriber List Using Forms on the Website 
  • Importing Subscribers from the List
  • Email marketing campaign types
  • Establishing an Email Campaign
  • What are Newsletter Reports and Newsletter Design?
  • Automation of Marketing

Module 14: Content Marketing

  • Introduction to content management and marketing
  • creating engaging content 
  • Keyword research
  • Creative methods to create interesting content
  • generation of content template
  • Optimizing content for search engine
  • Content Strategy and Planning
  • Content Marketing for Lead Generation

 

Module 15: Google Ads / PPC

  • Introduction to Google Ads and PPC Advertising
  • Keyword Research and Selection
  • Creating Compelling Ad Copies
  • Ad Extensions and Ad Formats
  • Campaign and Ad Group Settings
  • Targeting and Audience Segmentation
  • Performance Tracking and Conversion Tracking
  • Quality Score and Ad Rank Optimization
  • Display Advertising and Google Display Network (GDN)
  • Video Advertising with Google Ads
  • Mobile Advertising and App Campaigns

Module 16: Google Search Campaign

  • Introduction to Google Search Campaigns
  • Keyword Research and Selection
  • Creating High-Quality Ad Copies
  • Ad Extensions for Enhanced Visibility
  • Campaign and Ad Group Settings
  • Ad Quality and Landing Page Experience
  • Conversion Tracking and Performance Measurement
  • Search Campaign Audiences and Targeting
  • Search Campaign Budget Optimization
  • Search Ad Performance Analysis
  • Advanced Search Campaign Techniques

Module 17:Google Display Campaign

  • Introduction to Google Display Campaigns
  • Display Campaign Targeting
  • Best practices for creating visually appealing display ads
  • Defining campaign settings and budget allocation
  • Understanding Quality Score and landing page experience for ad performance
  • Utilizing ad extensions to enhance ad visibility and engagement
  • Implementing conversion tracking for campaign success measurement
  • Utilizing ad scheduling for budget optimization
  • Creating custom reports for campaign analysis
  • Implementing remarketing for audience re-engagement

Module 18: Google Video Campaign

  • Introduction to Google Video Campaigns
  • Types of Video Ads
  • Creating Effective Video Ad Content
  • YouTube Channel and Video Targeting
  • YouTube Ad Formats and Bidding Strategies
  • Analyzing video ad performance and audience engagement
  • Video Campaigns for Specific Business Goals
  • Campaign Analysis and Reporting

Module19: Google Mobile App Ads

  • Introduction to Mobile App Advertising
  • Understanding the importance of App Store Optimization (ASO)
  • App install campaign settings and budget allocation
  • Mobile App Ad Creative Best Practices
  • Mobile App Remarketing and Engagement
  • Mobile App Ad Performance Analysis
  • Advanced Mobile App Campaign Techniques

Module 20: Google Shopping Ads

  • What are shopping ads?Who can create shopping ads?
  • Advantages of Shopping Ads
  • How to use shopping advertisements
  • A Google Merchant Account: What Is It?
  • Setting up a Google Merchant Account What is a product feed,
  • how do I establish one, and how do I update it?
  • Creating Shopping Campaigns
  • Analysis and optimization of campaigns

Module 21 :Google Business Profile(GMB Listing)

  • Introduction to Google My Business
  • Optimizing Business Information
  • Uploading high-quality images and videos to the GMB listing
  • Creating engaging Google Posts to promote offers and events
  • Understanding the importance of customer reviews on GMB
  • Understanding the data provided in the GMB Insights section
  • Enabling messaging on GMB for direct customer communication
  • Understanding the process of managing multiple locations on GMB
  • Understanding the impact of GMB on local search rankings
  • Utilizing GMB to promote events, sales, and special offers
  • Leveraging GMB Insights to identify customer preferences

Module 22: Google Adsense

  • Introduction to Google AdSense
  • AdSense Ad Formats and Placements
  • AdSense Policies and Guidelines
  • AdSense Ad Targeting and Optimization
  • AdSense Ad Balance and AdSense Experiments
  • Measuring and improving the overall AdSense revenue
  • Evaluating the impact of AdSense on user experience
  • AdSense Ad Blocking and Competitive Analysis
  • Understanding AdSense payment thresholds and payment methods

Module 23:Website Analytics

  • Introduction to Website Analytics
  • Key Metrics and Performance Indicators
  • Setting Up Goals and Conversion Tracking
  • Audience Analysis and Segmentation
  • Analyzing website traffic sources and channels
  • Content Analysis and Site Speed
  • Analyzing mobile traffic and user behavior on different devices
  • Implementing e-commerce tracking for online stores
  • Utilizing site search data for content and product improvement
  • Funnel Analysis and Conversion Optimization
  • Reporting and Data Visualization

Module 24: Graphics Designing Using Canva

  • Introduction to Canva
  • Creating Social Media Graphics
  • Designing flyers, posters, and brochures in Canva
  • Creating Infographics
  • Designing Logos and Branding Materials
  • Creating web banners and header images using Canva

Module 25:Freelancing Projects

  • Introduction to Freelancing
  • Building a Freelancer Profile and Portfolio
  • Finding and Navigating Freelancing Platforms
  • Project Pricing and Bidding Strategies
  • Effective Client Communication
  • Time Management and Project Organization
  • Strategies for delivering high-quality work and exceeding expectations
  • Implementing secure and reliable payment methods
  • Understanding contract essentials for freelancers
  • Freelance Career Growth and Building a Portfolio

Module 26: Google Search Console

  • Introduction to Google Search Console
  • Submitting and Managing Sitemaps
  • Search Appearance and Search Traffic
  • Website Performance Analysis
  • URL Inspection and Indexing Status
  • Mobile Usability and Mobile-First Indexing
  • Structured Data and Rich Results
  • AMP (Accelerated Mobile Pages) in Search Console
  • Security and Manual Actions
  • Search Console for International Websites

 

Module 27: Influencer Marketing

  • Introduction to Influencer Marketing
  • Identifying and Selecting Influencers
  • Crafting Effective Influencer Marketing Campaigns
  • Legal and Ethical Considerations
  • Leveraging Social Media Platforms
  • Influencer Outreach and Relationship Management
  • Measuring Influencer Marketing ROI
  • Influencer Marketing for E-commerce
  • Influencer Marketing for Brand Awareness

Module 28: Remarketing

  • Introduction to Remarketing
  • Exploring different remarketing platforms (e.g., Google Ads, Facebook)
  • Audience Segmentation for Remarketing
  • Crafting Compelling Remarketing Ads
  • Remarketing Campaign Objectives
  • Creating Cross-Platform Remarketing Campaigns
  • Dynamic Remarketing Strategies
  • Remarketing Frequency and Ad Fatigue
  • Remarketing for Abandoned Carts and Leads
  • Remarketing for Upselling and Cross-Selling
  • Retargeting for Customer Retention

Module 29: WhatsApp Marketing

  • Introduction to WhatsApp Marketing
  • WhatsApp Business Account Setup
  • Strategies for building a WhatsApp subscriber list
  • WhatsApp Messaging and Content Strategy
  • Understanding the use of WhatsApp broadcasts for mass messaging
  • Utilizing WhatsApp groups for community engagement
  • Understanding WhatsApp marketing automation tools and platforms
  • Utilizing WhatsApp for e-commerce product promotions
  • Implementing WhatsApp for event promotion and registration
  • Implementing WhatsApp for personalized customer interactions
  • WhatsApp Marketing Analytics and Performance Measurement

Module 30: Business Growth Strategy

  • Introduction to Business Growth
  • Market Research and Competitive Analysis
  • Strategies for expanding product lines or service offerings
  • Utilizing market penetration strategies to increase market share
  • Pricing strategies for maximizing revenue and profitability
  • Utilizing digital marketing channels for lead generation
  • Implementing customer retention strategies for repeat business
  • Exploring different sales and distribution channels

Student Testimonials

"Enrolling in the digital marketing course was one of the best decisions I made as a student. The practical assignments and real-world projects gave me hands-on experience in creating and executing effective marketing strategies. The course not only expanded my skill set but also boosted my confidence to pursue a career in digital marketing. I highly recommend this course to anyone looking to enter the dynamic world of digital marketing."
Miss. Samidha
"As a student with a passion for technology, the digital marketing course was a perfect fit for me. I learned how to leverage digital platforms to reach and engage audiences, and the analytics insights were eye-opening. The course not only taught me marketing skills but also sparked my interest in data analysis. I'm excited to explore career opportunities in digital marketing and bring data-driven strategies to the table."
Mr. Deepak
"Coming from a non-marketing background, I was initially unsure about diving into digital marketing. However, the course was structured in a way that made the concepts easy to understand, even for beginners like me. I gained proficiency in areas such as content creation, email marketing, and social media management. The practical exercises allowed me to apply what I learned, and now I feel confident in my ability."
Mr. Rajendra
The instructors were knowledgeable and supportive, guiding us through various aspects of online marketing. From SEO to social media management, I learned strategies that are directly applicable to today's job market. The course structure was well-designed, and the networking opportunities I gained were invaluable. I'm now equipped with the skills to excel in the digital age."
Mr.Satish Sharma
"The digital marketing course was an eye-opener for me. I thought I knew a bit about social media and online advertising, but this course really delved deep into the strategies behind successful campaigns. Learning about audience segmentation, targeting, and optimization has given me a new perspective on how businesses reach customers in the digital age."
Mr. Kedar
"Enrolling in the digital marketing course was a game-changer for me. As a creative individual, I was drawn to the course's blend of strategic thinking and artistic expression. I learned how to design website , optimize websites for search engines, and engage with audiences on social media. The course not only honed my digital skills but also ignited my passion for marketing."
Miss.Rastika

FAQ – Frequently Asked Questions

Digital marketing is the practice of promoting products, services, or brands using electronic devices and the internet. It encompasses a wide range of online channels and strategies to reach and engage with the target audience.

Digital marketing allows businesses to connect with their target audience in the online space where they spend a significant amount of time. It offers cost-effective methods to reach a broader audience, track campaigns in real-time, and personalize marketing efforts.

The course typically covers various aspects of digital marketing such as Website design, search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, analytics, and more.

This course is suitable for aspiring digital marketers, business owners, marketing professionals, entrepreneurs, and anyone interested in understanding and utilizing digital channels for marketing purposes.

No prior experience is required, but a basic understanding of marketing concepts and familiarity with using the internet is beneficial. The course will cover the necessary technical skills.

Courses strive to include up-to-date information on current digital marketing trends and practices. However, the digital landscape is always evolving, so continuous learning beyond the course is recommended.

Yes, it include practical assignments where you can apply the concepts you’ve learned. This hands-on experience is essential for gaining practical skills.

Entry-level positions or roles with around 1-2 years of experience might have an average salary range of ₹2.5 lakh to ₹4.5 lakh per annum.

Yes, It is  designed to be flexible digital marketing course allowing you to learn at your own pace.

Are You Interested In Digital Marketing Course

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